Local, physical, traditional: more up-to-date than ever.
To turn the San Miguel Market into a reference experience articulated around a leading brand strategy.
An impressive public success that has turned the San Miguel Market into one of the most important leisure experiences in Madrid and one of its most recognized enclaves.
A reference project that has generated a clear trend in our country, with projects inspired by the one that has emerged in many cities.
Attracting a multitude of brands and partners, attracted by an environment of excellence, providing value and values.
The spatial, physical experience is today the reverse of the “dictatorship” of the digital. Its successful horizon is framed by the new expectations of a consumer who values above all unique experiences, with depth: loaded with history and stories, evocation and content. Experiences, spaces, places, that transform values into cultures that can be lived in first person. And that rise up as milestones of the cities, new icons of the urban landscape, like the San Miguel Market. A unique, emblematic “Brand experience”, a “must see” that is already part of the international reference environment, more aspirational for the contemporary traveler, at the level of similar enclaves established in cities like London, Stockholm or Paris.
Nadie has collaborated in its creation project since before its birth, providing the strategic vision and the necessary value for the definition of a transcendent, superior meaning and values. A projection into the future, based on innovation and a cultural outlook of maximum ambition and potential: integrating this local landmark in the new international consumer trends.
We created a new business culture that would function as the axis and connection between the city’s great history and our best gastronomic culture. Able to integrate an absolutely innovative mix of factors (institutions, brands, producers…), generating a new experiential playing field connected to the new models of leisure and consumption.