The spatial, physical experience is today the reverse of the “dictatorship” of the digital. Its successful horizon is framed by the new expectations of a consumer who values above all unique experiences, with depth: loaded with history and stories, evocation and content. Experiences, spaces, places, that transform values into cultures that can be lived in first person. And that rise up as milestones of the cities, new icons of the urban landscape, like the San Miguel Market. A unique, emblematic “Brand experience”, a “must see” that is already part of the international reference environment, more aspirational for the contemporary traveler, at the level of similar enclaves established in cities like London, Stockholm or Paris.
Nadie has collaborated in its creation project since before its birth, providing the strategic vision and the necessary value for the definition of a transcendent, superior meaning and values. A projection into the future, based on innovation and a cultural outlook of maximum ambition and potential: integrating this local landmark in the new international consumer trends.