Local, physical, traditional: more up-to-date than ever.
To turn the San Miguel Market into a reference experience articulated around a leading brand strategy.
An impressive public success that has turned the San Miguel Market into one of the most important leisure experiences in Madrid and one of its most recognized enclaves.
A reference project that has generated a clear trend in our country, with projects inspired by the one that has emerged in many cities.
Attracting a multitude of brands and partners, attracted by an environment of excellence, providing value and values.
The spatial, physical experience is today the reverse of the “dictatorship” of the digital. Its successful horizon is framed by the new expectations of a consumer who values above all unique experiences, with depth: loaded with history and stories, evocation and content. Experiences, spaces, places, that transform values into cultures that can be lived in first person. And that rise up as milestones of the cities, new icons of the urban landscape, like the San Miguel Market. A unique, emblematic “Brand experience”, a “must see” that is already part of the international reference environment, more aspirational for the contemporary traveler, at the level of similar enclaves established in cities like London, Stockholm or Paris.
Nadie has collaborated in its creation project since before its birth, providing the strategic vision and the necessary value for the definition of a transcendent, superior meaning and values. A projection into the future, based on innovation and a cultural outlook of maximum ambition and potential: integrating this local landmark in the new international consumer trends.
We created a new business culture that would function as the axis and connection between the city’s great history and our best gastronomic culture. Able to integrate an absolutely innovative mix of factors (institutions, brands, producers…), generating a new experiential playing field connected to the new models of leisure and consumption.
If you want to know more about this project, send us an email: firstname.lastname@example.org
On this website we use technologies such as our own and third-party cookies, and we process personal data, such as IP addresses and cookie identifiers, to personalize ads and content according to your interests, measure the performance of ads and the content and obtain information about the audiences who viewed the ads and that content. You can consult our Cookies Policy here. Cookie settingsAccept allReject all
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.