A brand is no longer just a brand. Today’s digital society demands the construction of new identities. Progressive brands: brands articulated in the form of new cultures, new languages and new ways of acting. Guided by a new vision. Because today brands are social institutions connected to higher order concepts. Nadie helps brands and their companies to develop that vision: to be somebody. Committed to progress. Advanced. Able to lead their time. Of meaning, really, in the lives of their teams, their customers, their society.

NADIE: NEW VISION FOR PROGRESSIVE BRANDS.

CREATIVE KNOWLEDGE: KNOWLEDGE FOR IMPACT.

BRAND CULTURE. FUTURES ARE DESIGNED WITH WORDS.

Team

Services

Brand Research & Insight.

Cultural research and anthropological analysis. Trend analysis. Customer design. Futures prospect.

Brand Strategy & Design.

Brand Culture Design. Business Design. Innovation.

Contemporary Identity.

Brand naming. Visual identity. Verbal identity design. Brand Narratives.

Brand Experience Design.

Omnichannel experience strategy. E-retail strategy. Retail innovation. New-to-world products and services. Design. Architecture.

Internal Brand Culture.

Employer branding & alignment. Leadership development. Learning labs. Brand summits and culture events.

Responsible Business.

Brand purpose & values development. Sustainable Business Strategy. Responsible Corporate Initiatives.

Brand Connection.

Positioning and connection strategy. Innovative brand communications. Brand content strategy & development.

Brand Management.

Marketing strategy. Brand project management. Management consulting and brand direction. Creativity management. Partners’ selection and management.

Culture branding

Brand strategy for cultural projects. Brand design for culture projects & institutions. Connecting brands to cultural ecosystems.