Founder & CEO

Quico Vidal created Nadie and Nadie created him as a Brand, Strategy, Innovation and Creativity Consultant. Before that, he was the Creative Director in multinational advertising agencies around the country. And also at Camper, the shoes brand from Mallorca, in its internationalization period.  And much earlier, he completed his formation as an Industrial Sociologist, specialising in the Sociology of Consumption. Meanwhile, in many many years creating and guiding the growth of national and international brands, many “in the meantimes”: Associate Creative Director of La Fábrica and Director of Notodopublifest, professor in the MIB master’s degree of ISDI, in the Master’s degree of Cultural Project Management of La Fábrica. He also develops a personal artistic work, as a photographer and sculptor (this has always been the case).

Head of projects

Marian joined Nadie 10 years ago to lead client relationships and project management as Head of Projects. She developed her profesional career as Account Director at international advertising agencies such as Lowe, TBWA or CDM for a wide range of international clients including Unilever, Johnson& Johnson, Burguer King, Absolut Vodka, Estee Lauder Group, Pfizer or Lilly. She joined Screenvision Spain (the leading cinema advertising company in the world) in 2003 and served as Marketing Director during five years.

Business & Design Strategist

Culture, Design, Arts, Innovation, Service… Ledo is much more than a Strategist. His odd formation, his interdisciplinary background and his endless list of concerns make him into an unclassifiable professional with an overflowing talent. If you ask him he responds that “he renders areas of opportunity, in several processes of research, with the ability to become concepts of design”, “that his work consists in designing creative strategies that impacts in the development of businesses”. But basically he is an infinitive flux of good ideas, new concepts, accurate words, thorough solutions, outstanding visions and extreme sensibility to understand and transform every market, every brand, every consumer.

Head of Art

Our Head of Art Associate Partner exemplifies and surpasses the concept of a multidisciplinary visual creator. Art director, designer, photographer, filmmaker, a perfectionist and an enthusiast of small details, he builds graphic worlds that are already part of our collective landscape. Canal Plus, PhotoEspaña, Camper, Swatch, Ávoris or Gancedo are some of the brands he has worked with since our beginnings. After studying Image in Madrid, he completed his training at the prestigious School of Visual Arts in NY. And after an extensive career as a creative in large multinational advertising agencies, he jumped to a freer and more personal career, partnering with creative projects of a wide spectrum.

Consultant

Nadie applies the full transformative power of culture to its projects. Profiles like Marta’s allow us to affirm this with total honesty. Architect by the ETSA of Madrid, she works since 1997 in the field of design applied to museography, in which she has specialized in the design and direction of exhibition projects. Throughout her professional career she has worked for public and private cultural institutions such as Patrimonio Nacional, the Community of Madrid, the Prado Museum, Fundación Telefónica, La Casa Encendida or La Casa del Lector. She co-directs the Querido Museo platform, specialized in the development of new narratives, contents and experiences around art. Her consultancy work in Nadie covers the areas of architecture, design and retail experience.

Consultant

Nadie’s privileged connection with the new universe of the contemporary city, architecture and urbanism, has its very own name: Ariadna. The citizen Cantis is an Architect from the Escuela Técnica Superior de Arquitectura de Madrid. She is an author, critic and independent curator of architecture. She divides her activity between the dissemination of architecture, urban planning, research and curatorship. Her projects, exhibitions, workshops and publications generate a critical thought between architecture and contemporary culture, exploring the limits of the disciplines.

Brand Consultant

Carmen is the perfect example of the unclassifiable profile of Nadie’s consultants. Brand consultant. Advertising copywriter (in several major Spanish and international agencies). Columnist (currently at Vanity Fair). Writer of articles (she has had regular sections in S Moda, Verne, Redes para la Ciencia). Author of four children’s books, an adult’s one (“Todo es posible”, published by Planeta), comic books (Divas de diván), and so on.  Basically, her ability to create, and her unique vision of our time, do not fit into any brackets, nor into many. Not even in the expression “Multidisciplinary writer”. (She also won the “Reading is Living” award for her first work: Mysterious Murder in Oz) (Oh, and she has a degree in Advertising and PR from the Complutense University of Madrid).

Consultant

Collaborating with Professor Santamarina is a fascinating exercise to learn and gain leading knowledge in the sociology of consumption. A deep exploration that supports much of what lies beyond the brands we create. Doctor in Political Science and Sociology from the Complutense University of Madrid. Director of Studies at CIMOP (Communication, Image and Public Opinion). Professor of the Praxis Postgraduate Course in Consumer Sociology, Social and Market Research (UCM); of the Master’s Degree in Public Policy Evaluation (UCM) and in Theatre Creation (U. Carlos III). Guest lecturer at various universities in America and Europe. Director during six years of the magazine EL RAPTO DE EUROPA, magazine for critical thinking and cultural analysis. Directly responsible for a wide range of studies and author of innumerable articles on issues of gender, social conflicts, construction of identities, market research, ideological representations and public opinion.

Consultant

Gregorio is our guide in the jungle of new forms of creation, of the contemporary art that anticipates new trends, concepts and visions. Ten years after graduating in Business Administration from the Carlos III University, he moved to NY. There he graduated with honors from the Master of Contemporary Art at Sotheby’s Institute, and worked for New Art Dealers Alliance, Simon Preston and VIP Art Fair. Upon his return to Madrid he directed the JustMAD fair for three years, after which he specialized as a curator. Since then he has worked as a curator at the Spring Break Art Show and Fresh Window in NY, Swatch Cities in Madrid and Fundación Marso in DF. Since 2018 he has been collaborating with the Max Estrella gallery as an artistic advisor.

Brand Consultant

Creative director. Strategic consultant. Brand creator and assistant. A boy poet but an editor these days. A human translator. A teller of stories. A deliverer of speeches. A name-giver. Born in Tenerife but adopted by Madrid. Certified in advertising. An eternal student of philosophy. A freak of pretty much everything. Curious and committed. A father of two. Married to their mother. Sure of nothing. An optimist (just in case). He didn’t study to be anyone in particular, but he’s proud to be Nadie.

A creative consultant, economist and expert in the international design ecosystem. Maite is the Director of the independent FELICES Agency in Barcelona, which bears her surname (“felices” means ‘happy’ in Spanish) as a declaration of intent to provide the grey corporate world with a breath of fresh air, whilst injecting character, significance and a cultural and human quality into the business initiative.

Her great global project of the last decade has been the international positioning of Spanish design through RED (Reunión de Empresas de Diseño [[Association of Design Companies]) and the Design Institute of Spain (D!oS), of which she is a co-founder. She is also responsible for main headline events both nationally and internationally. Her work with Nadie, seen in many of our large projects, brings strategic depth and a launchpad that perfectly illustrate “Nadie’s creative knowledge”. Her name around here is synonymous with a hands-on vision, in-depth analysis, disruption of the norm and solidity, far from the shadows of conventionality