A brand is no longer just a brand. Today’s digital society demands the construction of new identities. Progressive brands: brands articulated in the form of new cultures, new languages and new ways of acting. Guided by a new vision. Because today brands are social institutions connected to higher order concepts. Nadie helps brands and their companies to develop that vision: to be somebody. Committed to progress. Advanced. Able to lead their time. Of meaning, really, in the lives of their teams, their customers, their society.
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NADIE: NEW VISION FOR PROGRESSIVE BRANDS.
CREATIVE KNOWLEDGE: KNOWLEDGE FOR IMPACT.
BRAND CULTURE. FUTURES ARE DESIGNED WITH WORDS.
Team
Services
Brand Research & Insight.
Cultural research and anthropological analysis. Trend analysis. Customer design. Futures prospect.
Brand Strategy & Design.
Brand Culture Design. Business Design. Innovation.
Contemporary Identity.
Brand naming. Visual identity. Verbal identity design. Brand Narratives.
Brand Experience Design.
Omnichannel experience strategy. E-retail strategy. Retail innovation. New-to-world products and services. Design. Architecture.
Internal Brand Culture.
Employer branding & alignment. Leadership development. Learning labs. Brand summits and culture events.
Responsible Business.
Brand purpose & values development. Sustainable Business Strategy. Responsible Corporate Initiatives.
Brand Connection.
Positioning and connection strategy. Innovative brand communications. Brand content strategy & development.
Brand Management.
Marketing strategy. Brand project management. Management consulting and brand direction. Creativity management. Partners’ selection and management.
Culture branding
Brand strategy for cultural projects. Brand design for culture projects & institutions. Connecting brands to cultural ecosystems.