We joined Nadie at a time when the company was doing very well, but the brand wasn’t able to fully express what the company already was, nor did it represent the future it wanted to move toward. Nadie helped us figure out how to do that. And once we did, we started making decisions differently: about the product, the stores, the teams, and who we want to work with… Today, we have a brand project that is also a company project.

For design to be truly strategic, it cannot be reduced to an exercise in idea generation or a relentless succession of creative dynamics. It must reclaim something that lies at the very heart of design: the practice of listening.

TOUS‘s transformation found in Nadie a strategic partner that created exceptional value. Their vision for evolving the brand to strengthen its connection with new audiences, together with the introduction of an innovation-driven mindset as a new corporate perspective, transformed a century-old legacy into a platform for future value and growth. What truly sets them apart is their rare ability to turn strategic thinking into action, and to do so with excellence.

The name supports the symbolic world that surrounds the brand, its kingdom of Fantasy 1 . It acts as a key to his universe of experiences 2 , emotions, desires, protagonists, meanings and possibilities. It condenses it, articulates it and connects it. Naming gives meaning to everything you are, and beyond, to everything you can become: it frames the future of your brand.

Todo empezó con el nombre y NADIE dio en la diana con precisión. Quienes fundamos ALTTRA no queríamos repetir lo que ya existe y lo que es conocido. Diferencia, alternativa, disidencia de impredecibles características en un territorio, el del arte, que de por sí ya es imprevisible y diferente. Debía representar nuestro vínculo con las islas y al mismo tiempo resonar globalmente. Es femenino, singular y universal. El desarrollo gráfico del nombre es también uno de los mayores aciertos y puntos fuertes de la identidad de la Fundación ALTTRA.

Between the banality of already-worn words and the power of rethorical figures such as well-used metaphors, beyond the eloquence of silence, the resources are unlimited: We have the opportunity to give the (branded) word, in all kind of screens 1 , on the radio and audio media, in our streets, the importance it deserves.

Brands need to connect with the transformations 1 taking place in their society, in their consumers and in their lives today. To achieve this, they need an urgent injection of new knowledge. To identify and understand the new questions 2 before trying to answer them.

How can we continue to be Gancedo  1  in an international market 2  facing a new generation of consumers? The answer was in us in ourselves: in our identity, in our family heritage 3 . In generating a new contemporary 4  reading of our environment and designing innovative space 5  within it for ourselves.

The new revolution in industry, technology and people at the same time forces us to place knowledge 1 , social sciences and new forms of creativity 2 at the center of the business equation. Because today growth requires both knowledge and creation.

Non-artistic creative processes have lost the idea of this protective structure of fate, which they may have had at their origin, to become little assembly lines of ideas. Space for the unexpected 1 is increasingly reduced in pursuit of efficiency. And through this reduction we lose everything, because creative homogeneity is the prelude to decline. Diversity alone creates a pathway, and without fate this does not exist.

A brand is no longer a brand. That’s why Nadie is like nobody: we think and act differently to offer different 1 solutions. Because the digital society demands the construction of new identities 2 . New cultures 3 .

Silestone was born with ambitions of leadership that has never lost. That’s why it was not enough for us to simply reposition the brand or update its identity. We also wanted to draw a future in which we could make the emotions, desires and demands of our customers our own. As people sensitive to design and innovation. But also as citizens of cities and a planet to which we also feel indebted to.

The future of a brand is not just an image. Designing it today requires a deep culture 1  that integrates, connects and empowers people and companies in a solid conceptual structure. Our Brand Culture is a new culture of growth 2   that guides decisions 3   and unlocks the possibilities of leading companies.

We consume destinations, places, gatherings  1 , the whole world. We consume ourselves: so pleasantly surprised to see and fell ourselves as brand new, capable, alive, rediscovered in our new role as permanent discoverers  2 .

The delirium of precise limits designed by an invading power for an undefined and mutant 1 territory, is the perfect metaphor of what the concept of identity means. “Instead of thinking of identity as a fait accompli, we should instead understand it as a creation 2 or production that is never completed, always in process,” postulated Stuart Hall.

Omnichanneling means people 1 . Far from those who place the digital at the center of their analysis. The travel industry is a great exponent, led without discussion by travelers, constantly redefining 2 the meaning of each platform, each interface.

With GRAND AZULMARINO, we wanted to shape a new premium level of service that would meet the demands of the new travelers. The great challenge was to create this new model and translate it into a distinctive and versatile spatial code. To materialize our new standard of excellence in a meeting point with our customers, a reflection of our value proposition. And the market tells us that we have succeeded.

Working with Nadie allowed us to rethink La Fábrica with a new ambition: strategic, innovative, and international. They provided us with deep, structural insights into the cultural moment we are living in and what it takes today to build relevance. From that understanding emerged a strategic framework — a new way of making decisions, connecting with audiences, and projecting ourselves — that is already defining a new era for La Fábrica.