A new institutional concept for new forms of creation.
To define a project for a private collection of contemporary art with the goal of creating an innovative identity.
Transforming a collection into a cultural project with an original international flavour in Spain.
Designing a project culture capable of guiding the intuition of its creators.
Gaining respect and creating a connection with the world of art and national and international culture through a transcendent “brand purpose”.
Converting a carefully considered personal project into a reference piece which “everyone wants to be a part of”.
Providing a global impact culture to a local structure with a limited size.
Converting brand culture into a central theme for management decision making
New artistic experiences need new institutions that represent and project their value: inspiration for the new definitions given to the concept of “prestige”. These new institutions are to be seen as models for acting and connecting, capable of representing what the new breed of managers, unknown to our scene, dream of sharing with the world, the establishment, its artists and its audiences. Institutions capable of leading and competing in their own way, in a sociocultural landscape, without losing their identity, but embracing it naturally, with affection. New focuses on creation, culture and innovation. Solid and courageous, full of attitude and assertive desire, transmitting their essence and will to make an impact on society.
Nadie worked alongside the creators from Colección Solo, its promotors and private stakeholders to conceptualise this new breed of contemporary creative institution, which without doubt occupies an existing void in our immediate context. Nadie’s work had the ambition of adding value, meaning, a global dimension, references and platforms to represent, articulate and spread the high value of its new artistic experiences, expressions and desire to connect with culture in today’s society, thus, neutralising any risks stemming from the disruptive nature of its bid for radically different content
A LIVELY, HYPERCONNECTED PROJECT THAT PROVOKES EMOTION.
Colección Solo is much more than a collection of works: since its birth it has been a living, breathing project, in continuous progression, that refuses to be defined in one particular way. It is both hyperconnected and a hyperconnector, it integrates initiatives, communities and interests, developed to provide an exchange of ideas, proposals and experiences, to constantly evolve. It has a dual essence; both open and private, personal and collective. It has its own personality, emotions, and it pursues meaning to reach its own definition of transcendence.
It possesses a reality that perfectly symbolises Nadie’s focus on identity: a way of being and acting guided by a philosophy intrinsically connected to time and context, but above all, activated and guided by a superior vision, in which resides the truly strategic question of its design: capital.