New artistic experiences need new institutions that represent and project their value: inspiration for the new definitions given to the concept of “prestige”. These new institutions are to be seen as models for acting and connecting, capable of representing what the new breed of managers, unknown to our scene, dream of sharing with the world, the establishment, its artists and its audiences. Institutions capable of leading and competing in their own way, in a sociocultural landscape, without losing their identity, but embracing it naturally, with affection. New focuses on creation, culture and innovation. Solid and courageous, full of attitude and assertive desire, transmitting their essence and will to make an impact on society.
Nadie worked alongside the creators from Colección Solo, its promotors and private stakeholders to conceptualise this new breed of contemporary creative institution, which without doubt occupies an existing void in our immediate context. Nadie’s work had the ambition of adding value, meaning, a global dimension, references and platforms to represent, articulate and spread the high value of its new artistic experiences, expressions and desire to connect with culture in today’s society, thus, neutralising any risks stemming from the disruptive nature of its bid for radically different content