To transform an outlet network into a new leading international retail brand.
Creation of a leading identity in the territory of style, with an indescribable success in impact and dimension.
Great impulse to the international expansion of the company and to its attraction of leading brands.
Design of a contemporary retail experience, capable of responding to the new needs of global consumers in a growing number of markets.
Physical retail is not dead. Not for the brands that have been able to connect it with a new, more complete, open and contemporary shopping experience. More humane, more livable, more relevant. Integrated into a culture sensitive to new demands, invisible to conventional cities, which have proved irrelevant in the new environments of uncertainty.
Neinver Outlets had the support of Nadie to give identity and value to the growing network of outlet malls that the company manages in the international environment (Spain, Germany, Italy, Poland, France, Portugal…).
And in which the great brands of the global lifestyle operate.
Together, we are tackling the creation and enhancement of The Style Outlets, the new brand in their network. A new culture native to the territory of style, with a global vision, ambitious, based on a clear and competitive strategic positioning. Able to articulate the objectives of the brand and align them with the objectives of each of its centers and countries.
Since its creation, Nadie applies its strategic consulting model, fully integrated in the client’s processes. Providing creative direction and “creative management” under the most demanding guidelines of design and style, according to the relevance of these in the brand mix of The Style outlets and its willingness to lead in the environment of international brands. Transforming what until then has been a culture of “asset management” into a brand culture at the level of the great players it serves and their new customer profiles.