We are strengthened by an undeniable factor: our passion for working on personal projects, promising value and long time frames, because we believe that in today’s world, the transparency and human dimension of brands can transform them into great assets, full of potential.
Malababa is the perfect example of this type of project. We came across a fashion and designer brand with a great reputation in its sector and an enterprising spirit, which was confronted with a big challenge: managing its design and creativity more efficiently.
What did we do? We helped Malababa find a business model that would project the company to another level and allow sustained growth.
The foundations: a renewed Brand Culture resulting from a richer, more focused and more efficient vision.
From here, we reshaped the brand, using and empowering the key elements it already possessed. We capitalised on and guided its position as a leader in Spanish crafts, its knowledge on using leather as a raw material and the brand’s human value, represented by Ana Carrasco, its creative director.
We also defined a strategy for spreading these values across all the brand’s interactions and interfaces, both in the retail and digital environment, defining an in-depth communication and content strategy that would represent the Malababa name.