The soul, the essence, can do more than the dimension.
To define a value proposal and business model that turn a small enterprising brand into a great brand, regardless of its size
Capitalising on the value of a cohesive, handmade design and making it a reference point in Spanish industry
Defining a unique, omnichannel retail model capable of guaranteeing growth.
Directing and communicating the brand’s human aspect
At Nadie, we believe that small brands are a great opportunity for developing large-scale projects. Within small brands, we find manageable, controlled situations that offer enormous potential, often unimaginable for the managers who seek our services. Through our analysis and ambitious strategic guidance supported by the project’s intrinsic strengths, we are capable of giving the brand an extra dimension that not even the promoters themselves could have dreamt of.
We are strengthened by an undeniable factor: our passion for working on personal projects, promising value and long time frames, because we believe that in today’s world, the transparency and human dimension of brands can transform them into great assets, full of potential.
Malababa is the perfect example of this type of project. We came across a fashion and designer brand with a great reputation in its sector and an enterprising spirit, which was confronted with a big challenge: managing its design and creativity more efficiently.
What did we do? We helped Malababa find a business model that would project the company to another level and allow sustained growth.
The foundations: a renewed Brand Culture resulting from a richer, more focused and more efficient vision.
From here, we reshaped the brand, using and empowering the key elements it already possessed. We capitalised on and guided its position as a leader in Spanish crafts, its knowledge on using leather as a raw material and the brand’s human value, represented by Ana Carrasco, its creative director.
We also defined a strategy for spreading these values across all the brand’s interactions and interfaces, both in the retail and digital environment, defining an in-depth communication and content strategy that would represent the Malababa name.
Ana Carrasco, creative soul of Malababa.
This would express a rigorously designed brand experience, capable of respecting and even strengthening the individuality of such a unique project in Spanish fashion. This is also a secret closely-guarded by many renowned stylists and celebrities from our country and further afield.
If you want to know more about this project, send us an email: email@example.com
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