In Nadie’s strategic development process, we conceived Icárion -a name created by us, which builds on a myth and which carries meaning with our vision of travel- as a new concept of luxury, which responds to the new concerns of travelers, through constant innovation, customization and commitment. This vision destroys old concepts about travelling, truly premium from the very design of the experience. A brand that not only offers travelers “the possibility of taking a photo in the typical paradisiacal destination” but also makes them give a thought to their own way of traveling, learning new things, filling every moment of their itinerary with value and meaning. Making it more personal, more unique. Converting them into “The great journey”, as the claim created for the brand said. Identity features that are reflected in the brand’s graphic and visual values: style, elegance and a solid & attractive balance.
In a travel project like this, linked to the present, sustainability could not be a simple addition, a patch that makes us muddle through or a slogan that only changes the communication of the trip. Sustainability is built into the DNA of the project, present in everything it does from the beginning. Icárion offers compensation for the CO2 footprint of flights, green supplier certification, digitization of paper materials and elimination of plastics, among many other vectors of commitment to sustainability.
Company website: www.icarion.es