• Design a new concept of contemporary aspirational travel, it´s experience and it´s brand.
• Connect with the real aspirations of today’s travelers,
• Breaking with a old-fashion concept of luxury, offering superior experiences enriched by innovation, personalization and commitment.
At Nadie we have an wide experience creating brands for the tourism industry. We have a deep knowledge of its fast dynamics. We know that if something characterizes it, it is the permanent change, since it reflects, more immediately than other sectors, the constant evolution of consumers and their environment. In our world, traveling today is never the same as traveling tomorrow.
Icárion, is a new Premium Travel Brand, that not only serves as a voice to a tour operation project but also creates a news scheme in the tourism sector. A new concept integrated into the World2Meet travel group, which underpins it´s strategy. And is also part of the Iberostar Group, with its solid foundation and its leading DNA in the sector.
Icárion responds to a new need for travelers: The demand of a new type of premium travel, whose value is not only expressed by stars and prices, but also adds meaning and depth to the experience of its main characters.
Because traveling to any part of the world and simply following an itinerary of established essentials, no longer generates emotions in most travelers. The luxury travel offer, in many cases, does not connect with the reality of people, who are not able to obtain or perceive the real emotional value in conventional extras.
In Nadie’s strategic development process, we conceived Icárion -a name created by us, which builds on a myth and which carries meaning with our vision of travel- as a new concept of luxury, which responds to the new concerns of travelers, through constant innovation, customization and commitment. This vision destroys old concepts about travelling, truly premium from the very design of the experience. A brand that not only offers travelers “the possibility of taking a photo in the typical paradisiacal destination” but also makes them give a thought to their own way of traveling, learning new things, filling every moment of their itinerary with value and meaning. Making it more personal, more unique. Converting them into “The great journey”, as the claim created for the brand said. Identity features that are reflected in the brand’s graphic and visual values: style, elegance and a solid & attractive balance.
In a travel project like this, linked to the present, sustainability could not be a simple addition, a patch that makes us muddle through or a slogan that only changes the communication of the trip. Sustainability is built into the DNA of the project, present in everything it does from the beginning. Icárion offers compensation for the CO2 footprint of flights, green supplier certification, digitization of paper materials and elimination of plastics, among many other vectors of commitment to sustainability.