The name from which we started, World2Fly, connects with the name of the group and involves passion for flying, enjoying not only when you arrive at the destination, but from the very first moment of the trip. We added new brand assets such as: innovation, attention to travelers, commitment to sustainability and extreme quality.
The brand should be placed above the low-cost dynamics, and we proposed to set this clearly in its visual identity and in each part of its applications, making them attractive, close and intelligent. Through an impactful and modern design, able to communicate its own code, away from the standard. This way, we have managed to create a closer airline brand, in which travelers can trust, that is committed to the highest quality and demonstrates an innovative DNA that forces it to improve constantly. Simplicity, the color code, dynamism, creativity, are some of the features that define the contemporary nature of the proposal.