Create an agile and innovative airline brand able to distinguish itself from its competitive environment.
To position the brand as a new innovative “player” within airlines industry.
To project a strong brand identity that offers an improved flying experience.
To communicate quality through all of the brand’s touchpoints, seeking to position it beyond the price factor.
Within the ambitious strategic development work that we have carried out for Worldt2meet group, Nadie faced the challenge of creating the brand of its own airline. A project that should reflect the values of innovation and excellence, that structure the entire group project, and that would add something different in the hyper-saturated environment of airlines market. In recent decades, the concept of low-cost flights has undermined the experience of flying itself, turning it into a necessary formality, prior to the trip, tortuous in many cases, from which no type of enjoyment is expected. Flying no longer excites travelers and it is a challenge to find any difference between the players offers.
The name from which we started, World2Fly, connects with the name of the group and involves passion for flying, enjoying not only when you arrive at the destination, but from the very first moment of the trip. We added new brand assets such as: innovation, attention to travelers, commitment to sustainability and extreme quality.
The brand should be placed above the low-cost dynamics, and we proposed to set this clearly in its visual identity and in each part of its applications, making them attractive, close and intelligent. Through an impactful and modern design, able to communicate its own code, away from the standard. This way, we have managed to create a closer airline brand, in which travelers can trust, that is committed to the highest quality and demonstrates an innovative DNA that forces it to improve constantly. Simplicity, the color code, dynamism, creativity, are some of the features that define the contemporary nature of the proposal.