With Úbico, we created a corporate travel brand integrated in the World2Meet project, but at the same time we took the opportunity to bring a new approach to a sector that is particularly cold and, at sometimes, not very human. A brand that would meet the requirements of ROI, but also meet the concept of ROPI (Return of Personal Investment). On the one hand, we wanted to redesign and optimise the corporate travel management process. On the other hand, we wanted to make the lives of business travellers easier, friendlier and, above all, more interesting.
At Nadie, we don’t believe that digitalisation will reduce business mobility; we believe it will transform it. If the frequency of travel decreases, the demand for new formats and more valuable experiences will also increase. People will need to travel and meet, but they will do so in a different way, looking for more quality.
That is why we wanted to base the Úbico brand on the idea of “corporate hyperconnection”, offering companies a strategic concept that combines technology, digitalization and mobility. A conceptual bridge between the agility that companies find when connecting digitally and the old model of corporate travel, in urgent need of a review. Communicating a central message: anywhere in the world can be your office or your meeting room; and the brand will be “always there” so that our clients are “always there” for their clients. A ubiquity condensed in the corporate naming and identity we created for the project.
This new concept of corporate travel had to be based on efficiency and service design: Úbico is capable of designing the best experiences, eliminating the usual travel frictions, because it understands the needs of a new type of corporate travellers. And because it has a solid base of knowledge and experience, thanks to the high qualification of its prestigious team of specialists and the great group that supports it.
The problem with corporate travel is that people usually have to adapt “to the system”. With Úbico, we set out to redesign that system so that it would respond to people’s needs from the start. How did we do it? By betting on digitalisation, which uses technology in a facilitating way, simplifying processes, making them closer, simpler and more efficient. We created a specific Safe Travel concept and an innovative Corporate Customer Care so that travellers feel first and most of all like people and perceive that the brand has been built with them and their way of traveling in mind. Making the team behind Úbico visible, highlighting its human value. Integrating sustainability as a basic pillar of the brand culture to offer real sustainability proposals to travellers. Placing at the centre the immense plurality of profiles and needs, which led us to a high level of segmentation, allowing the brand to offer personalised experiences tailored to different types of companies, workers and managers.