However, to modernise Suárez and give it a flexible edge, we couldn’t use the same formula. Before, we had to get a grip on the extremely specific dynamics of the high-end jewellery sector. From the start, our aim was to create and lead its own pathway. After an extensive sociological analysis, and a very ambitious client research project, we were able to extract the key points required to form a modern, contemporary vision of what a new culture of 21st century jewellery, of international reference, but with solid, local roots, would be like.
We worked on the brand’s legacy, adding value to its history, its know-how, its knowledge of raw materials and shared family passion for jewellery as an art. To do this, we worked hand in hand with members of the Suárez family, spending time with them, sharing their environment and developing and devising a process that was intimately close to the two present generations managing the company.