The leadership of the great brands today is measured under new logics that go beyond their market share or their sales figures. Relevance and influence are the new basis on which “presence” is built in people’s lives. Today’s leading brands function as institutions that embody and articulate core values of global society, such as sustainability. We are not satisfied with their sharing our opinion, or even with reducing their own environmental impact: we want them to help us, with all their potential, to transform the world, to move consciences to protect it. We want “exoskeleton” brands, which allow us to face the challenges that are greater than us. This is the scenario in which environmental awareness has become a factor of global leadership.
“Although the Earth has changed and multiple threats weigh on it, it is still magnificent. And to show its beauty is, perhaps, to awaken the impulse that will allow us to defend our blue planet”. This is how the photographer and documentary maker Jean Arthus Bertrand summarized the intention of “Planet Ocean”, a project carried out together with Brian Skerry. An initiative of the Good Planet Foundation, promoted and sponsored by Omega, which continues to grow its own space in the Olympus of the great brands thanks to global leadership projects like this one.
Its ambition: “To awaken the impulse”, placing the spectator before the threatened beauty of the seas. From a dual point of view: aerial and underwater. In a unique environment, committed to maritime culture and its conservation: the Maritime Museum of Barcelona. An experience designed by Nadie to transmit the values of Omega and Good Planet Foundation. A demonstration of how the excellence of contemporary creation is a great ally capable of moving consciences towards attitudes and environments of responsibility and commitment. A successful international project, visited by more than 80,000 people.
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