Our relationship of maximum involvement with the Festival, which covers fourteen editions, has allowed us to develop and evolve our strategic vision on how to generate deep links with audiences through content, experience and omnicanality. In a fluid and activating dialogue capable of generating a Festival that is increasingly open, more popular, more connected to the people and the street. With proposals capable of involving, mobilizing and activating more audiences, new audiences. By putting the Festival in the hands of the most active people and collectives: creative, cultural and social movements, with young people, and their new ways of linking culture, the present and the future at a global and local level. Bringing them closer to photography, its message, its universe. Inviting them to participate. Relying on digital media and social networks to promote such participation.
But PhotoEspaña is above all a project of design and identity management: combining strength and permanence with a constant adaptation to new codes and realities. Generating a permanently updated, living identity that is constantly enriched with the social energy of its audiences. With the support of its public and private sponsors, institutions and brands, attracted by an image of international prestige.