PhotoEspaña

Connecting, connecting, connecting = what the brand brings to the culture.

THE CHALLENGE

To create the 21st century photography festival, evolving with it, its supports and its codes.

THE ACHIEVEMENTS

  • To transform Photoespaña into a leading cultural brand in Spain, a reference point in international photography.
  • To evolve the experience of its audiences towards involvement and participation, transcending the exhibition format.
  • Digitization of the Festival, multiplying its screens and windows.
  • Construction of an extraordinarily solid identity that is also capable of evolving with each edition.
  • Creation of new concepts and formats, capable of attracting a multitude of large sponsoring brands.

“Involve” versus “advertise”. “Doing” versus just “counting”. Open to connect. The usual scarcity of cultural media makes it necessary to generate our own communication models that transcend the use of conventional media: people are the real medium and their experience is the real message. This new, deeper and more sophisticated model of relationship with audiences is behind the current success and relevance of one of the leading cultural identities of our country: PhotoEspaña.

The PhotoEspaña International Festival of Photography, created by La Fábrica, has today a clear international leadership, it is a great exponent of Nadie’s approach to culture, absolutely connected to the cultural fact, but also to the management, the social and the personal.

Our relationship of maximum involvement with the Festival, which covers fourteen editions, has allowed us to develop and evolve our strategic vision on how to generate deep links with audiences through content, experience and omnicanality. In a fluid and activating dialogue capable of generating a Festival that is increasingly open, more popular, more connected to the people and the street. With proposals capable of involving, mobilizing and activating more audiences, new audiences. By putting the Festival in the hands of the most active people and collectives: creative, cultural and social movements, with young people, and their new ways of linking culture, the present and the future at a global and local level. Bringing them closer to photography, its message, its universe. Inviting them to participate. Relying on digital media and social networks to promote such participation.

But PhotoEspaña is above all a project of design and identity management: combining strength and permanence with a constant adaptation to new codes and realities. Generating a permanently updated, living identity that is constantly enriched with the social energy of its audiences. With the support of its public and private sponsors, institutions and brands, attracted by an image of international prestige.

Website: www.phe.es

If you want to know more about this project, send us an email: info@nadie.es

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