Costrategic consultancy for transforming a local leader into a global player.
To transform Factory into a leading international retail outlet brand.
Evolving Neinver’s corporate culture, transforming it into a multinational player.
Identifying the architecture as the key asset for constructing a new, relevant brand experience.
Migrating the company from real-estate management to the management of leading lifestyle and consumer brands.
Guiding the brand from a local position to second place in the European market, with scope for expansion into Latin America.
Creating a leader and mainstream brand identity: the style outlets, with immediate success in the digital environment.
Giving the management board a new culture for managing teams, assets and investment.
Neinver Corporación is one of the main European real-estate companies, an expert in the development and management of real-estate assets. Neinver Outlets is its main asset, alongside the management of specialised retail funds such as the IRUS European Retail Property Fund, one of the largest pan-European, private capital retail property funds.
Once the brand product strategies are defined, Nadie takes on the job of the strategic definition and positioning of the Group’s brand, setting it on the pathway to become a European leader in the retail sector. This exercise is in line with its ambition for international expansion, and seeks to empower its competitivity in a global market with the added value of it being a distinguished leader.
Within this relationship, Nadie is also working alongside Neinver in defining some of its retail superstore strategic innovation projects which are focused on new consumption and distribution models.