The thread that links the new tailoring and the new service design.
To generate a contemporary identity for the new men’s online tailoring: 100% digital.
A new business model that is disruptive, successful and full of credibility.
A deep connection with new consumers and a high level of loyalty.
A leading naming that evokes an extensive universe of meanings and attitudes, already associated with the brand.
A brand personality with a perception far beyond its dimension.
The new models of consumption and the new environments of relationship represent an open opportunity to re-edit such classic business models as tailoring. And even, to merge them with radically contemporary cultures such as e-retail. The deep meaning that surrounds the traditional accomplices of the male style, finds in these new environments powerful vehicles to multiply its accessibility, to give a new dimension to its aspiration.
From a disruptive innovation in terms of service design (custom-made suits online), Mansolutely appears on the market with the ambition to symbolize a new generation of men who like to dress well without being accused of being a gentleman, a classic, a conventional. A new elegance, rooted in contemporaneity, which serves as the basis for the creation of a powerful identity guided by Nadie. That part of the generation of his name and extends to his strategic design.
One more project in which Nadie builds its brand from its managers and their passion, an unquestionable example of entrepreneurship, of how to believe in an idea and make it a reality until it becomes a project full of expectations: ambitious, brave, unique, honest. A contemporary version of what we understand as traditional. Loaded with values that nobody identifies with very personally.