The new models of consumption and the new environments of relationship represent an open opportunity to re-edit such classic business models as tailoring. And even, to merge them with radically contemporary cultures such as e-retail. The deep meaning that surrounds the traditional accomplices of the male style, finds in these new environments powerful vehicles to multiply its accessibility, to give a new dimension to its aspiration.
From a disruptive innovation in terms of service design (custom-made suits online), Mansolutely appears on the market with the ambition to symbolize a new generation of men who like to dress well without being accused of being a gentleman, a classic, a conventional. A new elegance, rooted in contemporaneity, which serves as the basis for the creation of a powerful identity guided by Nadie. That part of the generation of his name and extends to his strategic design.