Fundación Telefónica

21st century brands cannot be guided by purely economic goals: they must become “progressive brands”. They must build culture and activity with meaning behind them, guided by a vision that gives them a role in society, together with the changes that aim to drive daily activity.

Fundación Telefónica is an undisputed leader in the field of international corporate social action. It is an extremely active institution with broad and profound action areas in highly engaged environments, intimately linked to its public identity and business activity. The leadership exhibited by the Foundation, and its high level of conceptual demand, allowed us to express and develop our modern, innovative approach to identity strategies, based more on action and engagement than on communication, on realities, real-life projects and meaning more than messages.

The strategic work carried out by Nadie on behalf of Fundación Telefónica was focused on the definition of an identity development and positioning process, designing levers to obtain the institution’s social and cultural innovation goals. These would be connected with large international names from the new relationships between communication, technology, innovation, creativity, social change and personal and community development. A strategic model which even today governs the important sociocultural activity of the Foundation’s headquarters.

Once the initial strategic work was carried out by Nadie for the Espacio Fundación Telefónica project, we extended our areas of collaboration to new fields and needs in the Foundation’s global work, determined and defined by the Foundation itself, as well as conceptual input, operational contributions and performance models in accordance with the advisory model.

Nadie: closely integrating ourselves into the client management processes. Developing the institution’s full global action spectrum. An undisputed leader in fields such as education and digital innovation.

Leading areas including Fundación Telefónica’s communications strategy, the project’s creative philosophy and its key levers, as well as its digital positioning strategy.

Applying another of our strong characteristics: a successful and highly ambitious balance between vision and innovation, and between planning and executing. In a project which is an undeniable symbol as well as a model of Nadie’s strategic consultancy, what we do and how we do it.

Company website: www.fundaciontelefonica.com