A “brand engineering” project that promoted the creation of a new contemporary brand that flies the flag of the new cult of “coffee craftsmanship”: Fanático, the spearhead of the company’s future. A coffee of origin that speaks of people who love passion, knowledge, rigor, quality and commitment. A project that takes to the extreme the love for the authentic coffee and puts in value the new concept of origin: Ethiopia M. Sidamo, Guatemala Antigua, Nariño El Tambo, Kenya AA Plus or Java Wib Jampit. Fan frames his experience in a new concept of store – coffee store developed by Nadie in which the coffee is roasted, ground in the moment and enjoyed right there, in the factory. Where fans, enthusiasts and faithful of coffee with attitude and values feel welcome, as in their own home, participating in workshops, courses and tastings. A spatial concept in expansion.