But for that lever to work, certain conditions are required. Commitment—both institutional and corporate—is essential. Platforms are needed. Carefully designed environments for connection are needed. Design à Trois returns once again to deliver a meaningful and activating experience for brands and the creative ecosystem of this community—and beyond. By bringing together stakeholders from across the territory, it connects capabilities, ambition, and opportunity within a single working space. This year, with leading companies that understand design as one of the most valuable assets for competitiveness:
Absotec, COSENTINO, Finsa, Formica Group Europe, Gancedo, GANDIA BLASCO GROUP, Grupo SPI, Idonika, Minor Hotels Europe & Americas, Roca, and VML THE COCKTAIL.
An environment designed for impact, inspired by “both sides of the table,” and shaped as a space for strategic exchange between companies, designers, studios, and students—one that will undoubtedly contribute to the development of our industry. A space where brands were able to present the key challenges they are currently addressing and that require a design-led approach, opening a dialogue with designers to exchange ideas and explore creative proposals.
Because there is still a gap that deserves to be closed: brands that are unaware of the level of talent that exists, and designers who are unaware of the real commitment to design that is already taking place in our country.
That is why Design à Trois exists: to bring them together. To make design happen where it truly belongs. In business. In product. In service. In experience. In industry.
Website: https://madriddesignfestival.lafabrica.com/eventos/design-a-trois/
