COAM

“Arquitecto de la Casa”, the service designed by Nadie for COAM in 2017, reaches a new milestone in 2023 to further strengthen the connection of the College of Architects with Madrid society and its new realities.

THE CHALLENGE

  • Generate new ways of connection and relevance of COAM with its society and professionals.
  • Update the design process of the “Arquitecto de la Casa” service in the current context.
  • Reinforce the recognition of the House Architect as a key figure for the strategic mission of rehabilitation.

LOS LOGROS

  • The growing recognition of the figure of the House Architect in our society.
  • Promote social awareness of the importance of rehabilitation and conservation of buildings.
  • Connecting this professional figure with new opportunities and demands: public aid, sustainability, accessibility…

Homes need to be rehabilitated and preserved to maintain their value, increase their value and improve the quality of life of the people who live in them. The best professional to lead this process is undoubtedly the architect. This reflection, the result of Nadie’s analysis, gave rise to a new, unprecedented service for the institution: the House Architect, the “family doctor” of the buildings. A process of innovation that led to the new reality already enjoyed by many Madrid residents and which has opened up a new relationship between COAM, its professionals and society.

This is a paradigmatic example of our global brand development model, which identifies and involves positioning and connection levers in all dimensions of institutions or companies. Any bridge between the entity and its audiences, in this case a new service, is likely to become a strategic asset for the brand of maximum impact and relevance.
 

“Arquitecto de la Casa 2023”. “Keep the value of your building alive”.

In order to continue to establish the figure of the House Architect in society and value the importance of the continuous rehabilitation and conservation of buildings, we detect those rehabilitation and conservation interventions most demanded by the current context: the improvement of energy efficiency, (which alludes to savings in this period of uncertainty about the price of energy and, at the same time, connects with the growing sensitivity around sustainability), improved accessibility, improvement of common areas or the removal of toxic materials. Establishing and facilitating the channels of access to public aid. Showing the Architect of the House as the best way to access and manage them.

Arquitecto de la Casa 2018
Arquitecto de la Casa 2018

Company website: www.coam.org

If you want to know more about this project, send us an email: info@nadie.es

Colección solo