Question Marks

A forum for brand creators and managers to address the major issues facing contemporary brands.

THE CHALLENGE

  • To generate a meeting point that brings together the main players in the creation and management of brands. To deepen the intellectual foundations of brand culture, its attributions and ambitions.

THE ACHIEVEMENTS

  • Creation of a unique space in our environment for open dialogue between creators and managers of enormously diverse brands.
  • Generation of a project of continuity, which has just celebrated its third edition.
  • One hundred prestigious brands gathered throughout its three editions.
  • Generation of its own discourse, of cultural influence and depth, which enhances the prestige of brand management.

Nadie created Question Marks to generate a space for shared reflection between creators and brand managers.

Question Marks is held in the format of a contemporary gathering of inspiration and collective learning, which seeks to deepen the intellectual foundations of brand creation and management. The purpose of this meeting, held periodically at Club Matador, is to debate in an expert atmosphere of interaction between business, social and cultural aspects, around the big questions that affect the present and future of contemporary brands.

Placing within the Madrid Design Festival a new cultural concept of brand design: one in which ingredients such as culture, values, meaning, commitment or new sensibilities are also key to success. A conception of the identity of projects and businesses based on doing, on ethics, and not only on form, on aesthetics. Because this is the only approach to manage those brands that today manage to attract our gaze, our interest and our emotion, and that so little fit with what the 20th century identified as “a brand”. An approach that makes brand managers key players in a much richer and more transversal concept of brand design and management.

The meeting is articulated around a major theme in each edition.
The 3 themes addressed so far have been:
-New cultures: The frame of reference.
-Brands and People: Seeing the future by looking at the present.
-Updating Success: Redesigning success. Responding to the present.

The content of each edition is collected in a White Paper that you can download here: www.wequestionmarks.com

The brands participating in the editions of Question Marks so far have been:

Adolfo Domínguez, Amadeus, Aristocrazy, Madrid City Council, BBVA, BMW, Becomely, Bernardo Hernández, B The Travel Brand, Cabify, Camper, Ciudad de Málaga, Closca, COAM, Coca-Cola, Compañía de Vinos Telmo Rodríguez, Correos, Cosentino, Cuidkers, Ecoalf, Ecovidrio, El Corte Inglés, El Solitario, Enisa, Estudio Báltico, Fintonic, Finsa, Formaje, Formica, Fundación Daniel y Nina Carasso, Gandía Blasco, Goiko Grill, Havaianas, IE School of Architecture & Design, Komvida, La Casa Encendida, Laconicum, La Mexicana, La Tunanta, Lander Urquijo, Malababa, Mansolutely, Matadero Madrid, Mini, Mo de Movimiento, Monocle, Muroexe, Museo Nacional Thyssen-Bornemisza, Naharro, Nina Mur, Only You Hotels, Osborne, Panic, Pelotari, Penguin Random House, Pernod Ricard, Pompeii, Real Fábrica Española, Red Bull, Roots Mindfoodness, Sancal, Simon Holding, Spotify, Steve Mono, Suárez, Subterfuge, Swatch, Telefónica, The Concrete, The Green Wine Philosophy, TOUS, Toyota, Wäy, We Are Knitters, Zara, Wetaca, Zubi Design.

You can learn more about this project and its contents in this web: www.wequestionmarks.com

If you want to know more about this project, send us an email: info@nadie.es

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