Puerto Portals

A place branding project with international ambition, a symbol of Nadie’s expertise in creating cultures, revitalizing unique identities and designing future strategies for contemporary luxury brands.

Puerto Portals, in Mallorca, is a unique place for its unrepeatable mix of top level marina, luxury retail, aspirational leisure and sports. An iconic location, a key asset in the local tourism and leisure industry, loved by locals and visitors in the island. Working together with its ownership and its team in the development of a new stage of its brand strategy has been an exciting challenge that has required the integration of strategic vision, experience design, branding, brand culture… An exciting balancing act in a project already in the execution phase, which is constantly generating good news and new highly attractive experiences in the field of sustainability, lifestyle, hospitality… A unique place that Nadie has also given a new brand identity, developed together with David Ruiz.

AN OPEN PORT, AN OPEN BRAND.

Puerto Portals is a symbol of openness and connection. A privileged access to experiences, values and lifestyles of high value. A place of encounter, of enjoyment, of pure life. This nautical and leisure complex on the shores of the Mediterranean continues to dazzle, as it has done since the eighties, in the bay of Palma de Mallorca. Renewing itself now and enriching itself, with even more brilliance and relevance, as the international epicenter of Mediterranean aspirationalism.

Today, with the help of Nadie, it opens once again to its future, enriching and projecting its baggage and identity with the new values that frame the new luxury and the most desired shopping and sports experiences. As a reference, stage and gateway for more and more types of public to a living and permanently relevant universe of options for enjoyment and new connections. An openness that is reflected in the new branding: a brand defined by an open, flexible, friendly space. Inside it beats a lighter, more contemporary, less impactful nominal identity. A new visual code whose implementation will be gradual, parallel to the development of the port’s new proposals.

IT’S NOT JUST THE IMAGE OF THE PORT: IT’S WHAT YOU LIVE, IT’S WHAT YOU FEEL.

The Puerto Portals project affirms the capabilities of our proprietary brand development model. In which we lay the foundations and drive, together with its teams, a deeply significant evolution: a transversal, gradual and dynamic process that involves, empowers and updates all areas of the brand. Creating, planning and activating a framework for action with a real capacity for momentum and transformation. Designing a structuring, renewed and fertile vision of its present and future. Enriching its brand culture under a narrative and aesthetic universe that generates a leading contemporary identity. Strengthening its ability to generate new connections with the contemporary ecosystems of luxury, nautical tourism, fashion, gastronomy, sports, innovation and sustainability. Endowing the brand with the character of an institution that responds to the challenges of the communities and values that surround it. Updating its brand experiences to multiply its perception of excellence.