Grand Azulmarino

Travelers’ demands are becoming increasingly higher: a new type of customer who expects much more from the agencies they turn to for booking their trips. Today, the role of the agency and its advisors must go far beyond handling the more cumbersome details (booking plane tickets, hotels, finding the best price…). What was once seen as a service simply aimed at streamlining and simplifying customers’ lives now faces the added challenge of knowing their clients’ profiles, tastes, and interests as thoroughly as possible to offer them the best experience.

This demand for exceptional services that provide added value, both in the travel experience designed and in the truly personal treatment, shapes a new, higher level of travel brand—more exclusive, more unique, and more personal. As part of the strategy for the new retail travel sales experience model of Azulmarino, Nadie has designed this superior agency segment aimed at travelers and clients who seek a higher degree of exclusivity and attention when shaping more exceptional and personal travel projects and experiences.

Grand Azul Marino is a premium level of experience that guarantees this new level of exclusivity and service. Nadie has designed the spatial codes that elevate and transform the experience into a qualitative environment of aspiration and quality, brought to life in the spaces by GSA architects. These new retail experiences offer spaces created with total versatility to host events and gatherings centered around travel culture, which form an important part of the brand’s proposal to its community of travelers and clients. The concept of Sala Azul is a good example of this: a multifunctional space for group presentations, and at the same time, a collaborative workspace for design, co-creation, and special travel experiences.

A project designed to elevate the new standard of experience that this network offers, adding values of differentiation, maximum discretion, and quality to the new generation of retail travel.