Much more than a new material, an open research project that redefines the design of sustainable materials.
Earthic is not only a new sustainable materiality, generated from the progressive massive use of reused and recycled ingredients. It is also a milestone in the new paradigm of responsible resource management in industrial processes: thanks to HybriQ+® technology, it is manufactured with 99% recycled water and 100% certified renewable electricity.
The new materiality of a new collective mentality.
Earthic is the expression of the confidence of a new generation of creators and companies in the new possibilities of design, technology, culture and science to regenerate our planet. An innovative lab created by Cosentino that brings together experts in strategic design of futures and new identities, such as Nadie Progressive Brands. Inspired by a new generation of disruptive creators, such as the visionary Formafantasma Studio: led by Andrea Trimarchi and Simone Farresin, specialized in the research of the different historical, political, social and ecological actors and powers that shape the discipline of design today. A duo of avant-garde designers to whom Cosentino entrusted the materiality of this new products generation . Creators of a high-impact installation at the Salone del Mobile de Milano 2024, where it was distinguished with the Special Mention in Technology at the 3rd edition of the Fuorisalone Award 2024.
An iconic project of the transformative capacity that Nadie drives and accompanies leading companies. Helping them generate new brand identities that go far beyond image, defining leading visions and helping them to materialize the brand into business realities, kind connections with key areas, and new innovative corporate cultures aligned with contemporary values that have a high impact on their results.
