As a result of its expansion process, it now manages very diverse realities: different types of centers, audiences, experiences, products and services. It also faces additional challenges linked to the new socioeconomic and sociocultural context of the islands, which is increasingly complex and competitive. And the challenge of the digitalization of its new targets, with a clearly international profile.
A kind of company, and challenges, in which Nadie is a specialist. Our expertise in contemporary retail adds a perspective of absolute omnichannel experience; our model of generating relevant, updated and innovative brand cultures; as well as a long history in transformation processes of family businesses.
Nadie developed together with the Chafiras team a new strategic culture to redesign the global brand experience for its key targets, with special attention to the complexities and possibilities of the B2B channel. Articulating the coexistence of its more mainstream segments with those closer to luxury, where it is essential to develop a connection at the height of the most aspirational brands that Chafiras distributes. A task that has led to the design of the implementation and activation lines of the new model. From its management environments to the design of the new communication guides or the configuration of the brand spaces.
