AZULMARINO RETAIL

Travel distribution faces a constant challenge of redefining the role of the travel agency and the agent. In an environment of absolute digitalization of this industry and its users, these roles, contrary to what many predicted, have progressively become highly relevant. Due to the demand and need of more and more travelers to access quality advice and management of their most desired travel experiences.

In this environment @azulmarino, the agency network of the World2meet group, is reborn, transformed, to connect with these new perspectives of distribution. A project based on the relationship capital and prestige of the Azulmarino network, enriched with the updated and ambitious perspective of the World2meet group, the new major player in the outbound market in our country.

This stage, together with Azulmarino, was aimed at creating an innovative concept of travel retail experience. And above all, differential, proprietary. To this end, Nadie has designed and conceptualized a new code of experience and service. Integrating it into one of its main levers: an architecture concept, able to theatricalizing the strategic pillars of the brand. A project materialized by GSA architects. Reflected in different brand and experience segments, unpublished until now, which will diversify the network’s spectrum of experience.

In these new branded spaces, customer service is radically transformed, separating the advisors’ work area, concentrated in coworking formats; and the customer service space, which in this new agency concept becomes the absolute protagonist. Generating an interior environment that conveys quality and aspiration, and turns the agency into a place for co-designing trips, for the consultant-traveler connection.

A new generation of travel agencies that truly places the customer at the center, putting at their service the redesign of its entire architecture. Its great added value is the expertise of the consultants and the co-creation of unique travel experiences.

A spatial architecture project supported by a new-generation digital experience and business architecture also designed by Nadie. Destined to turn this network and its new developments into a pioneer, leader of the new generation of travel retail, truly connected to the new digital traveler.