VisionLab! is not just another optical brand. It is the company that changed visual healthcare access in Spain: pioneer in democratizing optics, innovating in retail distribution, and building a new concept of network—with more than 110 owned centers. VisionLab! is also the only fully Spanish optical and optometric chain with its own lens manufacturing and assembly facilities. A legacy built over four decades that gives it a distinctive place within its sector.
When a company with such a trajectory decides to rethink its meaning and update its brand culture, the challenge is significant. It requires reactivating its pioneering DNA, revisiting its strategic foundations, and projecting a future model capable of restoring prominence and impact. For Nadie, the excitement and the responsibility of guiding this process are, quite simply, inseparable.
To meet this challenge, we relied on the strength and generative power of our model: a culture of high-impact strategic innovation that we cultivate and evolve in every project. A method continuously enriched and validated by the realities of the global market, the consumer, the brand cultures we help grow, and the global leaders and disruptors that Nadie constantly monitors.
This method is already shaping an exciting project for VisionLab!—one that brings together key elements of the know-how Nadie shapes: design, innovation, customer experience, omnichannel retail, culture, and new consumer behaviors. Through it, we explore the new rules of a society moving faster than ever, in search of relevant and effective propositions capable of connecting VisionLab!’s brand capital, context, and future. Asking questions such as: What does it mean today for a brand to include the word “vision”? What is a “lab” in these new times? What does it mean to help people see and hear better? What should a visual and hearing health center be today? What is expected from a pioneer like VisionLab!? And what is it that no one expects from it?
