Gancedo Barcelona

Today it really important for companies with a traditional and artisan essence to know how to project themselves outwards, showing the added value of their brands and framing them in contemporary contexts and values of the new clients models.

Gancedo, with almost 80 years of history, is a leading brand in textile interior design, to which the strategy designed by Nadie has placed a design culture at the center of its identity. It has found an increasing projection in the field of design and in the field of contract, project and large professional environments.

In this new stage together with the Gancedo team, Nadie has designed a global strategy to connect with the professional corporate and design scene in Barcelona. With a very special focus on the city’s potential to attract, communicate and connect international creators and brands with the hospitality, tourism and corporate environment. Also designing a specific positioning and connection plan that has already begun to bear fruit in the commercial performance of the brand in the city.

As a result of this evolution and this increasing focus on the professional environment, Gancedo has moved in Barcelona from its historic store located in Rambla de Catalunya, 78 years ago, to a new space in Pau Claris street. A new showroom with a new floor plan and new offices located in the same building.