azulmarino

Nadie has renewed the strategic project and the Brand Culture of Azulmarino, symbolized in the development of a new corporate identity for the brand. Portraying the great strategic transformation we have developed for the travel agencies network. Guided by innovation, a core value of World2meet group. A differential project to deliver to the final consumer a concept with an innovative, challenger spirit in travel distribution.

Nadie has worked alongside World2meet and Azulmarino teams in renewing and updating the network’s value proposition. Developing a new Brand Culture that articulates the roadmap for the future of the brand. Designing a new experience model with absolute ambition for leadership in its market. With the aim of offering its users a new way of shopping and a new concept of excellence travel. A great first stage in a long and deep itinerary of strategic transformation for this network developed by our consulting firm which has been synthesized in the brand’s new claim: New Travel. Boosted by the incorporation of Eroski’s network of agencies.

This strategic phase of our journey launched the foundation for its first visible icon: a new corporate identity for the brand. Creating a new logo and graphic code that symbolize the entire business transformation project.

The result, a visual identity starring by a typography tailor made for this project by Extra Estudio, in a graphic design project developed together with StudioRoses. Injecting a strong contemporary, dynamic, agile evocation into the brand. A clear palette of graphic elements, with a unique and at the same time discreet personality, without superficial gestures. Led by the core of the identity: a renewed blue color, more vivid and deep. The brand’s new graphic code has been conceived from an absolutely omnichannel perspective that integrates with the same naturalness in both the retail spaces and the brand’s digital platforms. A new visual interface for a network guided by a clear goal: leading a new travel paradigm for the new traveler. A project closely linked to the following stages of the strategic development of the new Azulmarino concept: the creation and implementation of the brand’s new retail environments.