A new category, created by the contemporary woman.
To launch a young, accessible, jewelry brand, capable of transcending the limits of traditional jewelry and connecting with the “new woman”.
Development of a pioneering position that establishes a new category of jewelry: “fashion jewelry”.
Design of a brand experience of excellence, superior to all its competitors.
Attracting a much wider range of targets than expected: in size and age groups, radically transgenerational.
Creation of a unique brand identity: name, brand, concept, brand personality and brand attitude.
Anticipation of a trend that is predominant today: “women’s empowerment”, when no player in the market had detected it.
Internationalization of the brand.
Immediate attention and commitment from key players and partners, such as large scale distribution.
Understanding to get ahead. Going forward to understand. Innovation connected to the ability to interpret. The leading vision that Nadie brought to the Suarez Group about its context was key to anticipate the weight that the changes in gender and the vindication of the position of women were going to have in a sector as traditional as jewelry.
The radical diversity of our team, especially connected with sociology, creation and innovation, allowed us to detect the potential of betting on a woman who wanted to create herself, project herself, and be more and more the owner of environments that before seemed to be accessible only through the gift or mediation of fathers, boyfriends, husbands and other male roles.
From this perspective we approached the creation of a second brand of jewelry for the group, younger and more accessible. And to transform ourselves into a great project, sensitive to the demands of the new woman, creator of concepts and visions. Able to respond to the new models of consumption in which the client, customers in this case, reward the brands that open previously inaccessible universes. Eliminating the debate between high or low price: designing a new “masstige” concept of accessibility coupled with excellence. Democratizing the access to the best jewelry to make it more accessible, more desirable and contemporary. A disruptive formula that promoted a new leadership, a dizzying growth and the internationalization of the group.
Aristocrazy already existed in the demands of its consumers before Nadie put a name to it in a deep naming process. They were the real creators of “fashion jewelry”, Nobody listened and interpreted a latent demand. And it generated a brand of enormous success that symbolized their aspirations.
If you want to know more about this project, send us an email: firstname.lastname@example.org
On this website we use technologies such as our own and third-party cookies, and we process personal data, such as IP addresses and cookie identifiers, to personalize ads and content according to your interests, measure the performance of ads and the content and obtain information about the audiences who viewed the ads and that content. You can consult our Cookies Policy here. Cookie settingsAccept allReject all
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.